You can choose to delegate its management and marketing or do it yourself. Real estate ads are an effective way to rent out a property.
Either way, the same rules apply and it’s not that complicated.
Why should I follow these rules?
It is common to see ads with no or few photos, with an unthoughtful title, with very little detail.
This property will surely be rented, but will it be rented to the target sought? Are you really going to save time by reducing the size of your ad to a minimum?
To maximize your chances of renting your property quickly AND to the right target , it is important to create an ad that attracts the attention of potential tenants.
The more detail you provide, the fewer repetitive questions you will have to answer.
The more your ad will be detailed and with beautiful photos, the more serious candidates you will attract.
Here are some tips for creating a real estate rental ad in the best way:
Use relevant keywords in the ad to help your property appear in search results. For example, if your property is located in a popular area of town, use these keywords in the ad to help your property appear in searches for potential tenants.
Write a catchy and descriptive title that reflects the benefits of your property. A well-thought-out headline can entice potential tenants to click on your listing to find out more. For example: “Beautiful one-bedroom apartment with a breathtaking view of the city”
Provide accurate and detailed information about your property’s location, features and amenities. Potential tenants want to know exactly what they are going to rent, so be sure to mention all the important details. For example: “Located in the most desirable area of the city, this two-bedroom apartment has an equipped kitchen, a modern bathroom and a large sunny terrace”
Highlight the assets of your property in the ad.Add quality photos of the interior and exterior of your property. Photos are a key part of a real estate listing, so be sure to use a quality camera or smartphone to take crisp, well-lit photos. Potential tenants will want to see what the property looks like before viewing it, so show them the best aspects of your property.
Indicate the rental price of your property in a clear and concise manner. Potential tenants will compare different listings to find the best value, so be sure to quote a price that matches the value of your property. Also specify the terms of the rental (duration of the contract, deposit, guarantees, rent control, etc.).
Mention any restrictions related to the rental (unauthorized animals, non-smokers, etc.). If you have any specific restrictions for your property, be sure to mention them in the listing to avoid misunderstandings.
Provide clear and accessible contact information (email address, telephone number, etc.). Prospective tenants are going to want to ask questions or request a visit, so be sure to provide them with easy-to-find contact information. Responding quickly and efficiently to questions and requests from potential tenants is also important to maximize your chances of renting your property quickly.
Mention the terms of visit. If you are available to arrange visits outside office hours, or if you can accommodate potential tenants on weekends, mention this in the ad to attract more interested parties.
Mention the information you are requesting for the candidate’s file. We refer you to our article which explains to the rental candidate how to create a good file .
Regularly update the announcement in case of modifications (change in price, availability, etc.). Property listings that stay online for too long can seem outdated, so be sure to update your listing regularly to show that your property is still available.
Publish the advertisement on popular real estate rental platforms adapted to your geographical area. Online platforms like Le Bon Coin, SeLoger and Murani are popular channels for finding potential tenants. Be sure to run your ad on these platforms to maximize your audience.
By following these tips, you can create an effective property rental ad that grabs the attention of potential tenants and helps you get your property up and running quickly.